Miatone is a company specializing in bluetooth speakers primarily on Amazon. The challenge was redesigning the company logo and redefining the art direction. Embracing the spirit of the outlaw archetype, we embarked on a journey to create a brand identity that resonated with the rebellious audience of Gen Z's. By tapping into the free-spirited essence of this target audience, it successfully steered the brand towards a more daring style. Through a strategic blend of bold visuals, edgy typography, and vibrant colors, it revitalized Miatone's image, infusing it with a sense of rebellion and empowerment. The new logo and art direction captivate the attention of Gen Z consumers, offering them a brand that mirrors their own untamed and adventurous spirit.

Branding. Art Direction. Logo.