Glitzcamp is a global B2B enterprise specializing in luxury glamping tents for upscale hotels and vacation rental owners such as Airbnb. The challenge was to redesign the company's logo, branding, and overall art direction. Embracing the creator archetype, the brand was guided towards a realm of boundless imagination and refined aesthetics that resonates with both business owners and customers. Through a careful balance of creativity and practicality, a new logo and art direction was crafted that captured the essence of Glitzcamp's offerings, enticing customers with its allure while maintaining its appeal to the target B2B audience. The result is a cohesive and alluring brand identity that elevates Glitzcamp's image in the market and establishes it as a leading force in the luxury glamping industry.

Branding. Art Direction. Logo.