At Afters Ice Cream, the challenge was creating a cohesive lifestyle brand that encompasses an edgy and bold aesthetic, appealing to Millennials and Gen Z. The results serve as a testament for the commitment to providing an experience beyond just indulging in delicious ice cream. From the logo to the storefronts, the design infuses contrasting colors, witty copy, and eye-catching graphics that resonate with the young and hip. Through the branding and art direction, Afters Ice Cream stands out as an iconic symbol of youthful urban culture and a must-visit destination for all ice cream lovers.

Branding. Art Direction. Logo. Truck Design.

Merchandise. Environment Design.